Palo Alto, CaliforniaJuly 21, 2008: hiOsilver, inc. announces that Mariel Hemingway has agreed to serve as spokesperson for O2Cool Oxygen Water, the bottled water that hiOsilver originally sold as hiOsilver Oxygen Water.
In Ms. Hemingway’s most recent book, Healthy Living from the Inside Out, Mariel listed hiOsilver (now O2Cool) Oxygen Water as the first product in the book’s Index of Products.
hiOsilver noticed an increase in sales, especially online where the water is available in the entire United States, soon after Healthy Living from the Inside Out went on sale. This led the company to contact Ms. Hemingway and suggest the spokesperson arrangement. Howard Hoffman, CEO and founder of hiOsilver said: “We could not think of a better person to represent O2Cool Oxygen Water. Mariel is a leading advocate of healthful eating and drinking, in addition to exercise, yoga, body awareness, and stress reduction. Our water has mostly been available only in the Western US and a few cities east of the Rocky Mountains. Now we are planning to add distribution to cover the entire country.”
hiOsilver recently changed the name of its water to O2Cool Oxygen Water in response to confusion from consumers as to whether or not the water contains silver. O2Cool does not contain silver.
O2Cool Oxygen Water includes 8 times the oxygen of ordinary water for fresh breath and oral health. Made from natural spring water, with a natural pH of 8.4, O2Cool contains a naturally high level of magnesium, a mineral which is well known as vital to cardiovascular health.
In an interview in Rachel Ray Magazine (February 2007), Ms. Hemingway said “. . . I also drink tons of water (my fave is hiOsilver Oxygen Water – it has this smooth texture I adore.” Recently, Mariel was very excited to hear about the other benefits of Oxygen Water and she really endorsed the name change to O2Cool. Now, she is looking forward to letting others learn about how her favorite water fits into her approach to Healthy Living.
For more information, please contact Mr. Howard Hoffman at (650) 322-2732 or at hlh@hiosilver.com.
About Mariel Hemingway
Mariel Hemingway is an accomplished film and television actress, nominated for both an Academy Award and a Golden Globe Award. She has written two books on healthy eating and living and is in the process of writing a third. Writing runs in her family, as she is the granddaughter of Ernest Hemingway, winner of the 1954 Nobel Prize in Literature and the 1953 Pulitzer Prize for his novel, The Old Man and the Sea. Ms. Hemingway is the mother of two young adult daughters. Mariel’s website and blog are found at www.MarielHemingway.com .
About hiOsilver, inc
Starting out in California, O2Cool (originally hiOsilver) Oxygen Water entered the market in 1998. Bottled in glass to retain oxygen, O2Cool is available in natural and health food stores, primarily in California and adjacent western states. The product can also be purchased online. For more information, visit our website at http://www.o2cool.com .